Three weeks earlier I had moved into a cushy, little flat for my first year of university. In the adjoining bedrooms were five comely females. Six more resided in the flat above and another six in the flat below. Yet here I was, hunched over my keyboard in a dimly lit room, frustrated to breaking point that despite my self-confessed fun and stimulating personality, I couldn’t attract this potential harem, let alone any other women at the university.

That evening back in October 2003 marked the beginning of an epic journey of research, discovery and perseverance. One of the first resources I found on that initial research session was a dating product called Double Your Dating, written by a now acquaintance of mine. Along with discovering other people on the internet with similar frustrations, it opened my eyes to the possibility of change. What followed were years of fervent practice, verging on an obsession. I was determined to learn without compromise how to master topics such as female psychology, social dynamics, attraction, seduction and relationships.

It was approximately three years before I was properly teaching others the intricacies of what I now call proactive dating and fulfilling relationships, but I still credit that lonely evening ten years ago as my starting point.

Here are some of the most important lessons I have learnt in ten years as a dating and relationship coach… Read more

When it comes to dating and relationships, nicknames are a severely underrated and underused concept. Coming up with fitting nicknames is not going to make or break a relationship, but it can definitely help in creating a deeper sense of familiarity and connection.

Sometimes a nickname will spontaneously arise. If not, most people default to calling their partners and romantic interests by their actual name, or with something generic and unimaginative such as “babe”.

There is nothing inherently wrong with the above, but by using a generic name you neglect an easy opportunity to create a special connection and set yourself apart from everyone else in that person’s life. Read more